Startup Angels

A diagram to show how new angel investors can connect with entrepreneurs


User interface and experience design

In the details

Describing who you are to the world is essential to genuinally connecting with your audience. Startup Angels is a global startup so creating something personal and powerful for their about page held high important.

Pushing the brand

Expanding the color palette and using those colors in small but powerful ways added a uniquness to the diagram.


After sketching and brainstorming the concept the team wanted to display, we tried out a variety of ideas, exploring vertical and horizontal layouts.

This diagram describes their true essence.